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Sunday, October 04, 2026

Your Instagram should pay you back (Sales Plan Day 1)

Hey Yinpong

I love Instagram. It built our audience at Her Finland and reached millions.

But if you're a solo founder or leading a team like me, you know visibility alone doesn't pay the bills. If you're putting real hours into content, it deserves to bring sales back.

Welcome to Day 1 of The Sales Plan. Over the next seven days, I'll show you how to treat Instagram as a sales channel, not just a place to post.

One client of ours, Ranch Kuulas, already had over 40 000 followers. But the money wasn't matching the attention.

We changed the question from “How do we get more followers on Instagram?” to “How do we get more sales from our Instagram?”

They generated 100 000€ in six weeks without ads.

That's the shift I want you to think about. Not “How do I get bigger?” but “How do I get paid from the effort I'm already putting in?”

For your Sales Plan today: Write down, what do you actually want Instagram to produce for your business over the next six months?

Tomorrow, I'm going to show you why some of your best posts could actually be part of the problem.

Varpu


Her Finland | Laaksokatu, Lahti
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