How many followers do you actually need? (Sales Plan Day 5)
Hey Yinpong Let's get rid of another belief that stops many businesses from taking Instagram seriously: “Our audience is too small.” Elo Sødergren Architects had around 2,000 Instagram followers when we started. They had incredible expertise and a digital course helping owners of old buildings renovate their homes. Hanna said: “I know I can help so many people save these old buildings. I just don't know what to do on Instagram.” Together, we taught them the exact system and made sure their content consistently brought the right potential customers toward their courses and architectural services. One month later, they sold 40 courses. Their previous record was 11. They also signed five new private clients. They also discovered demand for an entirely new service through the conversations they were having. You don't need 20,000 followers before Instagram can become a meaningful sales channel. For your Sales Plan today: Work with the audience you have now. You don't need to wait until it's bigger. Tomorrow in your Sales Plan: how to make Instagram work without turning it into another full time job. Varpu Her Finland | Laaksokatu, Lahti |

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