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Location: United States

Tuesday, October 06, 2026

Our Instagram sales don't happen by accident (Sales Plan Day 3)

Hey Yinpong

Here's a question I ask businesses:

Do you know what actually caused your last sale?

For many businesses, sales feel surprisingly random.

A Reel does well. Someone sends a message. A few people buy. Great.

But nobody really knows how to make it happen again.

At Her Finland, we don't leave that to chance.

Every Tuesday, Friday and Sunday, our Instagram content directs people to our paid products.

On other days, we direct people to our free resources in exchange for their email.

That means we're deliberately doing two things all the time: bringing new potential customers into our world and giving people opportunities to buy.

So when we make sales consistently from Instagram, it's not an accident.

There's a plan behind it.

And the exact plan shouldn't look the same for every business. A local service business shouldn't use the same setup as an online course business or an ecommerce brand.

That's what we tailor for our clients.

For your Sales Plan today: Decide when you'll deliberately bring new potential customers into your world and when you'll give them opportunities to buy.

Tomorrow, I'll show you what happened when a local business became much more deliberate about who they were attracting.

8 out of their first 12 new leads became customers.

Varpu

P.S. If you're already reading these emails thinking, “I know we need this,” you don't have to wait until Day 7. [BOOK A CALL WITH OUR TEAM] 


Her Finland | Laaksokatu, Lahti
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