How many followers do you actually need? (Sales Plan Day 5)

Hey Yinpong Let's get rid of another belief that stops many businesses from taking Instagram seriously: “Our audience is too small.” Elo Sødergren Architects had around 2,000 Instagram followers when we started. They had incredible expertise and a digital course helping owners of old buildings renovate their homes. Hanna said: “I know I can help so many people save these old buildings. I just don't know what to do on Instagram.” Together, we taught them the exact system and made sure their content consistently brought the right potential customers toward their courses and architectural services. One month later, they sold 40 courses. Their previous record was 11. They also signed five new private clients. They also discovered demand for an entirely new service through the conversations they were having. You don't need 20,000 followers before Instagram can become a meaningful sales channel. For your Sales Plan today: Work with the audience you have now. You don't need to wait until it's bigger. Tomorrow in your Sales Plan: how to make Instagram work without turning it into another full time job. Varpu Her Finland | Laaksokatu, Lahti This email was sent to yinpong@gmail.com | Unsubscribe | Forward this email to a friend

Who are you actually attracting? (Sales Plan Day 4)

Hey Yinpong More isn't always better. Bright Cycle is a local boutique spin studio with around 3000 followers. They were getting attention on Instagram, but too much of it was coming from the wrong people. Lots of curiosity. Not enough potential customers for a premium boutique studio. So we focused our sales system solely on the people who actually were the perfect fit for the studio. The result? 8 of their first 12 new leads became paying customers. That's why “more followers” or “more leads” isn't the goal. The right people are. Bright Cycle doesn't need the whole internet to discover them. They need the right people in their city to actually become customers. And this applies whether you sell locally or globally. For your Sales Plan today: Write down, who specifically do you need your Instagram content to attract for them to realistically become a customer? Tomorrow in your Sales Plan: how many followers do you actually need before Instagram can bring you meaningful sales? Varpu Her Finland | Laaksokatu, Lahti This email was sent to yinpong@gmail.com | Unsubscribe | Forward this email to a friend

Our Instagram sales don't happen by accident (Sales Plan Day 3)

Hey Yinpong Here's a question I ask businesses: Do you know what actually caused your last sale? For many businesses, sales feel surprisingly random. A Reel does well. Someone sends a message. A few people buy. Great. But nobody really knows how to make it happen again. At Her Finland, we don't leave that to chance. Every Tuesday, Friday and Sunday, our Instagram content directs people to our paid products. On other days, we direct people to our free resources in exchange for their email. That means we're deliberately doing two things all the time: bringing new potential customers into our world and giving people opportunities to buy. So when we make sales consistently from Instagram, it's not an accident. There's a plan behind it. And the exact plan shouldn't look the same for every business. A local service business shouldn't use the same setup as an online course business or an ecommerce brand. That's what we tailor for our clients. For your Sales Plan today: Decide when you'll deliberately bring new potential customers into your world and when you'll give them opportunities to buy. Tomorrow, I'll show you what happened when a local business became much more deliberate about who they were attracting. 8 out of their first 12 new leads became customers. Varpu P.S. If you're already reading these emails thinking, “I know we need this,” you don't have to wait until Day 7. [BOOK A CALL WITH OUR TEAM]  Her Finland | Laaksokatu, Lahti This email was sent to yinpong@gmail.com | Unsubscribe | Forward this email to a friend

Your best videos might be the problem (Sales Plan Day 2)

Hey Yinpong One of the first things I look at when analyzing an Instagram account is the content that performs best. And sometimes that's exactly where I find the problem. The Reels are getting views. People are saving the posts. The comments are full of “this is so helpful!” There might even be a path to sales with asking people to comment a keyword. But very few people buy. I see two versions of this all the time. First, content can attract people who were never going to buy. A premium interior design business might get huge reach from DIY decorating tips. The content performs brilliantly, but much of the audience is looking for ideas they can implement themselves, not an expert to hire. Second, educational content can position a business as the helpful expert people come to for free advice. People watch, learn something useful, save the post and leave. A suggestion to “buy my program” at the end doesn't change the mindset the content has created. In both cases, the content can be genuinely good and perform extremely well. It's just doing the wrong job. A call to action can't rescue content that has attracted the wrong person or created the wrong kind of interest. For your Sales Plan today: Look at your post with the best views. Who did it attract? Were those people actual potential buyers? And what did the content make them want to do next? Tomorrow in your Sales Plan: why some businesses make Instagram sales occasionally, while others can deliberately create opportunities to sell every week. Varpu Her Finland | Laaksokatu, Lahti This email was sent to yinpong@gmail.com | Unsubscribe | Forward this email to a friend

Your Instagram should pay you back (Sales Plan Day 1)

Hey Yinpong I love Instagram. It built our audience at Her Finland and reached millions. But if you're a solo founder or leading a team like me, you know visibility alone doesn't pay the bills. If you're putting real hours into content, it deserves to bring sales back. Welcome to Day 1 of The Sales Plan. Over the next seven days, I'll show you how to treat Instagram as a sales channel, not just a place to post. One client of ours, Ranch Kuulas, already had over 40 000 followers. But the money wasn't matching the attention. We changed the question from “How do we get more followers on Instagram?” to “How do we get more sales from our Instagram?” They generated 100 000€ in six weeks without ads. That's the shift I want you to think about. Not “How do I get bigger?” but “How do I get paid from the effort I'm already putting in?” For your Sales Plan today: Write down, what do you actually want Instagram to produce for your business over the next six months? Tomorrow, I'm going to show you why some of your best posts could actually be part of the problem. Varpu Her Finland | Laaksokatu, Lahti This email was sent to yinpong@gmail.com | Unsubscribe | Forward this email to a friend

Are your Instagram sales a little… random?

Hey Yinpong Can you predict when your next Instagram sale will happen? For many businesses, Instagram looks something like this: You post consistently. Some Reels do really well. People follow, comment and save your content. And every now and then, someone buys. But it's hard to explain why that sale happened or how to deliberately make it happen again. That's what I want to help you change. I created a free 7 day training called The Sales Plan. For seven days, I'll send you one short email a day to help you build a simple plan for turning Instagram into a sales channel. We'll look at: - How to attract people who could actually buy what you sell. - How to create regular opportunities to sell instead of waiting for sales to happen. - Why you don't need a huge audience to make meaningful sales. By Day 7, you'll have the foundation of your own Instagram Sales Plan. If you're already spending time on Instagram, I want to help you make that effort lead to sales. CLICK HERE TO START THE FREE 7 DAY SALES PLAN The first email will arrive right away. Varpu P.S. This is especially for business owners who already have a product or service they believe in. You don't need a huge following. You need something good to sell and the desire to get it in front of more of the right people. Her Finland | Laaksokatu, Lahti This email was sent to yinpong@gmail.com | Unsubscribe | Forward this email to a friend

Last chance to join Live training today

Hi Yinpong Today I'll be live. Here's a reminder of what we'll cover: How to build a 4-piece sales system that works on Instagram 24/7 — in any niche. How to turn one post idea into 6 pieces of content that sell. How to create consistent monthly sales without burning out. With or without ads. 90 minutes. Free. Me, live on camera. SAVE YOUR FREE SPOT BY REGISTERING HERE → See you tonight. Varpu P.S. Already registered? Your joining link is in the confirmation email. No need to sign up again.   Her Finland | Laaksokatu, Lahti This email was sent to yinpong@gmail.com | Unsubscribe | Forward this email to a friend