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Location: United States

Monday, November 18, 2024

This one mistake cost me tens of thousands 🥵

Hi Yinpong,

I shared my number one mistake for campaigns on my Instagram Stories today, and I've received so much gratitude that I thought I'd share some of the highlights here too.

So here's the thing: 

The holiday season is a massive opportunity for business owners because people want to buy.

And no, it's not "evil" to time your campaigns for this season—it's about inviting your dream clients to take the next step with you. 

A great way is to give a discount on your offer for a limited time, aka making a campaign. 

Before I started making 10K campaigns regularly, I left thousands of euros on the table with every campaign because I self-sabotaged them.🤯

So here's what you need to know: 

As an Instagram-leveraging business, you only need three components for a successful campaign: reels, stories, and emails.

Campaigns can be easy and fun. You don't need a webinar, challenge, or ads to do them. (I typically launch a completely new offer with a webinar, but then it's all about light and easy-to-create campaigns 🥰) 

The most important thing is to prepare the content before the campaign because, once you're live with the campaign, your mind can start to play tricks on you.

Especially if sales aren't flowing in as you'd hoped, your energy tanks.

And that usually leads to skipping the stories, emails, and reels needed to turn things around (hello sofa, Netflix and chocolate - ask me how I know 🤣)

That's why it's so important to prepare your content before your campaign is a go (a resource idea for you in my stories)!

Now, if you found this helpful, I warmly invite you to follow my separate business account on Instagram if we aren't connected there yet!

But here's a warning: it's not for you if you don't want to grow a business.

But it is 100% for you if you want to learn more about mastering Instagram, creating a successful online business, and how to sell even more of your offers. 

If you have a question, hit reply and let me know!

Best,

Varpu


Her Finland | Laaksokatu, Lahti
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